No generic copy templates. No boring, drawn-out sections. Just SEO best practice, persuasion techniques, and your brand’s unique angle in your industry.
I write copy that sets the foundation for your business long-term. And I make creative decisions I can explain. You’ll feel confident in your website’s ability to convert.
Thoughtful discovery: custom questionnaires, market research, and competitor analysis
Search engine optimization: keyword research and optimized front-end & back-end copy
Brand messaging support: to help you clear up your brand voice and unique positioning
Clean formatting: headings & section breaks for easy hand-off to designers and developers
2 rounds of revision: so all the copy for your website will be spot-on
Brand messaging guide: create a standard of consistency across your writers and channels
Social media posts: build your audience's anticipation for launch and promote your shiny new site
Additional rounds of revision: I'm happy to take another look, although my clients have never needed me to!
Research: Before I put pen to paper (fingers to keyboard?), we have important work to do. You’ll fill out onboarding docs while I get up-close-and-personal with your industry… studying your audience, spying on your competitors, and solidifying a keyword strategy.
Writing: We’ll get things rolling on a Kickoff Call with our favorite mugs in hand and our brains in sync. Once we review your onboarding docs and lock in the final timeline, I can start writing concise and compelling copy for your website.
Edits: Writing in Google Docs makes editing easy. I’ll share the copy with you as a commenter so you can flag the parts you love and sections that need a second look. You get 2 rounds of revision… but with the prep work we put in, you may not need them.
Let’s lock in your messaging and shout it from the digital rooftops.